Effective date January 1, 2023
This Privacy Policy describes how Specialty Granules LLC and their direct and indirect subsidiaries that do not maintain their own privacy policy (collectively, “Company,” “we,” “us,” or “our”) collect and process your personal information, including the types of personal information we hold about you, our purposes for processing that information, the entities with which we share personal information, and your rights with respect to this information. Personal information is information about an identifiable individual and includes information, or a combination of pieces of information, that can be used to identify you, or, in certain jurisdictions, your device or household. This Privacy Policy applies to all instances in which you provide, or we otherwise collect, personal information, including, but not limited to, through or in connection with (a) our products and services, such as by registering for any of our product warranties or guarantees; (b) our emails and digital platforms, such as social media platforms, portals, websites, and applications, and accounts and subscriptions for such digital platforms (collectively, “our digital platforms”) that link to this Privacy Policy; and (c) our electronic communications, with two exceptions: this Privacy Policy does not apply to personal information that we handle (i) in our capacity as an employer, or (ii) solely on behalf of a contractor or other third party.
By providing us with your personal information, you agree to this Privacy Policy. Your agreement to this Privacy Policy includes changes that we may make to this Privacy Policy as described in the “We may update this Privacy Policy” section below.
We collect personal information from and about you.
Information collected directly from you. We collect the information you provide to us, for example, by making purchases of our products and services, such as registering for one of our product warranties or guarantees or purchasing a subscription to one of our digital platforms; registering for, and entering information on, our digital platforms; or posting in public forums. We may receive the following types of personal information directly from you:
- identifiers (e.g., name, mailing address, email address, phone number, account login credentials for our services);
- protected characteristics (e.g., gender, age, or other classifications under applicable law);
- family details (e.g., name of partner or household members);
- financial information (e.g., income, bank account information, bank or credit card information, and payment information);
- professional or employment-related information (e.g., job title, department, office address and business contact information, professional communications, and correspondence);
- communications (e.g., responses to polls or surveys, questions, comments, or requests you send us);
- audio, electronic, visual, thermal, olfactory, or similar information (e.g., graphics, photographs, recordings of calls or meetings, and ambient conditions such as humidity or temperature);
- commercial information (e.g., records of transactions, records of training, and program status);
- internet or other electronic network activity information (e.g., browsing history, search history, and interactions with our emails and digital platforms (including downloads) and third party websites and applications);
- geolocation and precise geolocation data; and
- inferences drawn from any of the information identified herein.
You represent and warrant that you own or otherwise control all of the rights to the information, materials and other content that you provide to us; that such information, materials and other content is accurate; and that our use of such information, materials and other content does not, and will not, violate this Privacy Policy or cause injury to any person or entity. We take no responsibility and assume no liability for any information, materials or other content provided to us by you or any third party.
Information we collect automatically or generate about you. We, our service providers, and other businesses that support our business operations, including, but not limited to, third party providers of advertising or analytics services, may use technologies like cookies, other forms of local storage, pixel tags, JavaScript, web beacons, and other computer code to automatically collect information when you access our digital platforms or interact with our electronic communications. The information that we collect automatically or manually may include technical information from or about your computer, mobile device or Wi-Fi network (including, but not limited to, SSID and password for certain applications), DHCP, the browser you use, your search history, the number of times you visit our digital platforms, the device you use, identifiers associated with your device, browser or internet connection (such as IP address), your device’s operating system, the content you view on our digital platforms, the content you view immediately before and after using our digital platforms, product preferences, and the programs and services you use with us or others, as well as data from connected devices, such as ambient humidity or temperature. We, our service providers, and third parties (e.g., network advertising companies) may collect information about your online activities over time and across different websites when you use our digital platforms. In some cases (such as cookies), the tools described here may involve reading information on your device (such as unique identifiers) or storing such information on your device for later review.
Information collected from third parties. We may obtain information about you from third parties. For example, our business partners (such as lead providers, roofing contractors, search engines, data brokers, and their representatives) may provide us with information about you. The types of personal information we may obtain from third parties may include, without limitation, and to the extent permitted by applicable law, the categories set out above.
We use personal information as described here.
We use information to provide you with services, including, without limitation, on our digital platforms or in connection with our products and services, and to respond to your requests, inquiries, comments, and questions. We also use information to provide contractors and others with services.
We use information to troubleshoot and improve our products and services, including, without limitation, our digital platforms. We may use the information we collect to customize your experience with us. We use information for online and offline marketing purposes. For example, we might use the information we collect to send you information about products, services or special offers that we believe may interest you. This might include information about upcoming contests or promotions. We may use the information we collect to deliver advertisements based on your activities on our digital platforms and third party websites and applications. For example, if you view one of our products on our website, you may receive a postcard or an online ad for that product or a related product on our digital platforms or on third party websites and applications.
We use information to communicate with you about your accounts, your subscriptions, or our relationship. For example, we might tell you about changes to our digital platforms or to your accounts or subscriptions with us. Or we might reach out to you and ask you to take a customer satisfaction survey.
We may use the information we collect for analytical purposes, such as to better understand the interests and preferences of our customers, people who use our digital platforms, and people who buy our products and services. For example, we may use information to generate and analyze aggregate statistics about how users interact with our digital platforms.
We may combine the information we collect. For example, we might combine information you give us with information we get from a public source. We might also combine information we collect from you with information we get from third parties. When we do so, we treat the combined information as disclosed in this Privacy Policy.
We use information as permitted or required by law and as otherwise disclosed to you. For example, we may use the information we collect to protect the rights and property of
us, you, and others; to comply with any legal or regulatory obligations; to handle legal claims or disputes; or to otherwise operate our business.
We disclose personal information to third parties.
We will disclose information to other members of our corporate family for all reasons described in this Privacy Policy.
We will disclose information to service providers (including, but not limited to, our affiliates) who perform services on our behalf, in which cases your personal information may be used for any of the purposes set forth in this Privacy Policy. For example, we may disclose your information to vendors that handle credit card processing and shipping, provide us with data management services, manage our digital platforms, provide advertising services, manage our communications, or perform market research for us.
We may disclose information to third parties, such as marketing partners or contractors, who may use your information for their own purposes, not solely on our behalf. For example:
- We might disclose information to a company with whom we are running a joint promotion, or to online network advertisers and similar companies to facilitate the delivery of marketing communications on our digital platforms and third-party websites and applications. Those communications may include ads regarding our or others’ products based on your interests. We may use third party analytics providers that collect information about your use of our digital platforms to help us understand how people interact with our digital platforms.
- If you participate in our training programs, we may disclose your progress and course completion to your employer or other entities associated with you. We may publish your successful achievement of a training certification we offer.
- We might publish contact information and other business-relevant information about contractors.
We will disclose information in order to comply with the law or to protect the Company. For example, we or our service providers will disclose your information to legal authorities when it is permitted or necessary to do so, such as in response to a search warrant or other legally valid inquiry or order, or we may disclose the information to another organization for the purposes of investigating a breach of an agreement or contravention of law or detecting, suppressing, or preventing fraud, or as otherwise may be required or permitted by applicable U.S., Canadian, or other law or legal process, which may include lawful access by U.S. or foreign courts, law enforcement or other government authorities. We may also disclose your information in situations where we think that our rights or the rights of our users or others are at risk.
We may disclose information to any successor to all or part of our business. We may disclose your information as part of or as reasonably necessary to proceed with a prospective or completed transfer of business assets.
We may disclose information for other reasons we may describe to you. And we may disclose aggregate information or information that does not reasonably identify you with third parties for any reason.
Your privacy rights.
Subject to local law, you may have certain rights in relation to your personal information. Such rights may include rights to access your personal information; update your personal information; have inaccurate information corrected; request that your personal information be deleted; limit the use or disclosure of your personal information; or request to receive your personal information in a usable electronic format that can be transmitted to a third party. We will fulfill your data requests in accordance with applicable law.
To exercise these rights, you may be required to provide additional information to verify your identity or otherwise as necessary to assist us in fulfilling your request. Californians can exercise rights under California law by following the instructions in the next section. All other individuals can exercise any legally available data rights here.